How does the target audience change the content of film adaptations? In this post I explore how film marketing is used to ‘bait’ novel readers and how the desire for mass-market appeal influences the style and content of film adaptations through censorship and screen tests.   PART TWO: THE RULE OF THE MOB   ‘To leverage book equity and have a successful opening for a book-based movie,’ say Amit Joshi and Huifang Mao in Adapting To Succeed, producers should ‘select recent best-selling books and make films of close adaptation”. But, by their own admission, their research had one conspicuous gap: it did’t differentiate between viewers who had read the book and those who hadn’t.  There is evidence to suggest that some viewers prepare for…