Ever wondered if readers and film audiences are really so different? Does the film industry’s profit motive mean pandering to mass audiences? And does the need to make big bucks affect the type of film adaptations that are made? Or even influence their content? In the first instalment of a two part feature I look at the demographics of readers and film audiences and explore how the mass-market influences the type of adaptations in production. * You can find out more about the A-Z of Adaptation series here.   PART ONE: THE PROFIT MOTIVE   In the early 1970s George Bluestone’s seminal book Novels Into Film effectively kicked off film adaptation theory. ‘Big business has always treated the film as a commodity,’ he declared,…